Original objectives targeted | | | | | |
Uniqueness of the education program | | | | | |
Merits of the intended social impact | | | | | |
Creativity and Innovative Ideas | | | | | |
Flexibility of the delivery medium (such as using technology) | | | | | |
Non-financial success of the education program | | | | | |
Quality of the program and level of sophistication | | | | | |
Neutrality and objectivity of the initiative (not targeted at selling) | | | | | |
Association of the campaign with the Brand | | | | | |